Pro Basketball League launches own video streaming platform
Tuesday 3rd September 2019

BRUSSELS, BELGIUM (Tuesday 3 September 2019) - After announcing a new TV contract (three years) at the beginning of season 18-19, the League now launches its own streaming platform on

During the past 18-19 season, eight Sunday afternoon games were broadcasted LIVE on Sporza and 40 games on Telenet (Play Sports), VOO (VOO Sports) & Proximus (Proximus Sports). 

The Pro Basketball League will now expand their tv-offer with more basketball on their own digital video platform, where fans will be able to watch all games LIVE and on-demand. 

For this it is entering a collaboration with three leading companies in the sector: 

  1. All EuroMillions Basketball League games will be produced by PlaySight. Their "Smart Sports Artificial Intelligence" and corresponding camera technologies will provide a fully automated viewing experience.
  2. LIGR (Live Graphic Systems) will embed automated graphics to the live broadcast. It will provide a high quality viewing experience to fans of the league with real time live stats & integration of commercial partners of the league and clubs. 
  3. Sportradar will deliver the technology behind the platform in order to distribute the live games, highlights and other video content.

In addition to live and on-demand streaming, fans will also be able to visit the platform for all kind of highlights and other video content.


Pro Basketball League General Manager, Wim Van de Keere: 

           "After our first season in 18-19 with more tv-coverage than ever before on VRT, RTBF, Telenet, Proximus & VOO, we enroll the digital part of our media strategy in 19-20 with the combination of live streams and highligths on the new digital platform. Our clubs will also be able to integrate the media player on their website and to add their own content.

We believe that this will be a blueprint for other professional leagues across the world who want to produce their games in the most efficient manner. We have carefully selected best-in-class partners with the capabilities offered by Sportradar, PlaySight and LIGR. The collaboration will especially open up additional commercial opportunities for the clubs and the league."

Sportradar International Director of Digital Platforms, Felix Blank:

           "PlaySight’s live and on-demand video capabilities will integrate seamlessly with the Sportradar OTT platform, ensuring fans enjoy the best possible experience when watching the EuroMillions Basketball League live or on demand. Their technology improves efficiency for ourselves and our partners."

PlaySight CEO, Chen Shachar:

           "Our AI and connected camera platform is proving to be a great fit for leagues looking to provide the best possible service while also improving operational efficiency. Our technology, which we have branded the SmartCourt, truly does get smarter over time – backed by an AI platform, we get better at streaming, tracking and capturing each sport with every dribble, pass and shot. We are also providing an entire ecosystem for all of the league’s stakeholders – broadcasting, coaching, officiating, and content for fan engagement.”

LIGR CEO, Luke McCoy:

           "We are rapidly expanding our team and technology within our automated, cloud graphics platform and continue to be led by a deep passion for sports and basketball on the world stage. We are excited to help expose the talent within the PBL, engage new and old fans with in-game statistics and highlight key performances while opening up live, in-game commercial opportunities that previously didn't exist."

The new basketball season starts on Friday 13 September 2019 & all games will be offered for LIVE and on-demand for free via


About PlaySight Interactive:

Selected in 2017 and 2018 by Fast Company as one of the 10 Most Innovative Companies in Sport, PlaySight’s SmartCourt technology leverages AI, video and proprietary analytics to improve performance and connect the next generation of athletes with their coaches, fans, friends, family and community. PlaySight’s connected camera technology is powering the leading athletes, teams and leagues across the world, including the Golden State Warriors, Ripken Baseball, the United States Tennis Association’s National Campus and over 70 NCAA programs.


About Sportradar:

Sportradar is the leading global provider of sports data intelligence. Established in 2000, the company occupies a unique position at the intersection of the sports, media and betting industries, providing sports federations, news media, consumer platforms and sports betting operators with a range of solutions to help grow their business. Sportradar employs over 2,000 people in more than 30 locations around the world. It is our commitment to excellent service, quality and reliability that makes us the trusted partner of more than 1,000 companies in over 80 countries and official partner of the NBA, NHL, MLB, NASCAR, FIFA and UEFA. We monitor, analyze and deliver insights from more than 400,000 matches annually across 60 sports. With deep industry relationships, Sportradar is not just redefining the sports fan experience; it also safeguards the sports themselves through its Integrity Services division and advocacy for an integrity-driven environment for all involved.

For more than 15 years, Sportradar has provided a dedicated OTT platform that enables rights holders to foster engagement and lasting relationships with fans, while also generating substantial digital revenue. More than 25 partners have signed up to Sportradar’s data-driven sports media solutions within the last 18 months alone, adding to an existing group of Sportradar OTT partners that includes the likes of Borussia Dortmund, the World Rally Championship and Deutsche Telekom.


About Pro Basketball League:

The Belgian Pro Basketball League (PBL) independently runs the first division of men's basketball in Belgium, also known as the EuroMillions Basketball League. Together with its clubs, their mission is to guarantee the continuity of Belgian basketball at the highest level through optimizing commercial and organizational profitability of the league.


About Live Graphic Systems:

LIGR is the easiest way to add professional graphics to your live sports streams. If you run a sports league or you broadcast sport, LIGR helps you build your brand, manage your advertising, and grow your audience. LIGR is an alumnus of Australia’s leading tech accelerator, Startmate, graduating from the cohort of 2019, Sydney. LIGR counts some of the world's leading broadcast and technology companies as clients and partners, including Input Media and the automated camera technology, PlaySight. LIGR continues to expand domestically and globally with clients ranging from the Australian Football League to the European Cricket League.


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